skip to main content
The George and The Gustav

The George

The George will feature 47 apartments and penthouses with GFA of 88m². The residential storeys and the apartments all differ from each other in shape and design. The balconies and patios vary in size between 12m² and 69m² and a car park will be constructed underneath the building. Former Chief Government Architect Liesbeth van der Pol (DOK Architects), designer of The George, describes it as a building with the lightness of a summer dress blowing in the breeze and says it gives a nod to the Amsterdam School architectural style.

The Gustav

The Gustav will accommodate 29 apartments with one or more bedrooms and 115 studio apartments distributed across two buildings. These apartments are aimed at young professionals who are just starting their careers and want to live in the cosmopolitan and commercial centre that is Zuidas.

In the building located on the north side, 96 studio apartments will be constructed on the first to eighth floors, varying in size between 32m² and 50m², as well as a roof garden designed to resemble a dune landscape, a courtyard garden and multiple meeting places throughout the building. Shops and catering establishments will also be constructed on Gustav Mahlerlaan.

The building to the south will accommodate 19 studio apartments (size range: 32m² to 45m²) and 29 apartments with one or more bedrooms (size range: 54m² to 137m²). All apartments have their own outdoor area ranging between 10m² and 87m² in size.

2016
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
2017
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
2018
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
2019
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
2020
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
2021
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Preparations and groundwork
Dam walls piles and excavation work
Start to delivery phase

Parties involved

The George & The Gustav is a project set up by the development collaboration Zuidschans, consisting of the firms BPD and AM. Former Chief Government Architect Liesbeth van der Pol (DOK Architects) designed The George and architect Han van den Born (KCAP Architects) designed The Gustav. BAM is the contractor.

Sustainability

Both buildings incorporate an abundance of greenery and sustainability features. The George will have a spacious front garden with large trees and plants that give it the look and feel of a forest. Inside the building is a 12m tall atrium with enough space for trees and blooming plants, which can also be planted in the large plant boxes on both the inside and outside of the balconies. The lush greenery on the balconies gives the building a look and feel reminiscent of exuberant Eastern terraces.

Rainwater will be collected on the roof of The George and the computer-operated watering system and drip pipes installed into every plant box will ensure the plants remain lush and vibrant. Any excess water caused by heavy rainfall will also be drained from the plant boxes.

Additional information

  • Apartments with one or more bedrooms: 47 in The George and 29 in The Gustav
  • Studio apartments: 115 in The Gustav
  • Building heights: The George 46m, The Gustav 34m
  • Number of storeys: The George 11, The Gustav 8 (Gustav Mahlerlaan) and 7 (George Gershwinlaan)
  • Parking: Both The George and The Gustav will have underground parking facilities for cars, electric cars, motor scooters and bicycles

Further details:

20211019 the george [marcel steinbach]4 20211019 the george [marcel steinbach]6 20211019 the george [marcel steinbach]5 20211019 the george [marcel steinbach]3 20211019 the george [marcel steinbach]2 20211019 the george [marcel steinbach]1 20211019 boelgracht [jan vonk]2 20211019 boelgracht [jan vonk]7 20211019 boelgracht [jan vonk]1 20211019 boelgracht [jan vonk]6 20211019 boelgracht [jan vonk]5 20211019 boelgracht [jan vonk]4 20210628 the george [marcel steinbach]3 20210628 the george [marcel steinbach]2 20210628 the george [marcel steinbach]1 20210607 the george [marcel steinbach] 20210601 parkeren gustav [jan vonk] 20210423 zuidas divers [marcel steinbach]4 20210209 winter the gustav[marcel steinbach] MST5783 20201104 george inside [marcel steinbach]_MST8518 20201104 george inside [marcel steinbach]_MST8515 20201104 george inside [marcel steinbach]_MST8514 20201104 george inside [marcel steinbach]_MST8170 20201104 george inside [marcel steinbach]_MST8165 20201104 george inside [marcel steinbach]_MST8164

Gallery

Above a selection of images. The complete archive of images is available in our gallery.

See all images

Related articles

wonen-en
werken-en

New stair seating and widening of De Boelegracht

From the old BAM construction site, we are building a new canal wall and stairs that double up as seating for De Boelegracht, near Rosy Wertheimstraat. By working in this way, we are limiting the disruption caused by construction traffic.
wonen-en

Ruud and Susan, lucky residents of The George

Fifty years ago, Ruud was still playing on the sand plains of Gershwin. He is now living in exactly the same place with his wife Susan, in the building known as The George. Actually securing the apartment called for a stroke of luck, but they now feel totally at home.

Moving to Zuidas in the time of coronavirus

Pauline Lingg was really looking forward to her move to Zuidas. That was in January. She is now living in The Gustav and we decided to contact her. ‘Things are pretty quiet around here right now, but my apartment already really feels like home.’
More posts